Distributor Partnership Programs outline the guidelines of your market platform and defines partner roles, responsibilities and expectations for distributor engagement. The Distributor Partnership Program is designed to develop a CenterPoint for your Organization and reward alignment to it.
The CenterPoint is a concept of the United States Navy's Elite flight demonstration squadron, The Blue Angels. This Concept is especially relevant for global distribution. Every organization needs a CenterPoint - it's a "north star" that everyone in the organization recognizes and understands. High-performance organizations use CenterPoints to maintain alignment, adapt to change and sustain execution at peak levels.
Territory Distributors play an essential role in developing successful business opportunities in their market areas and we strongly believe that it is a companies responsibility to provide the support necessary to ensure effective distributor engagement. In an effort to help clearly define your goals and expectations, we have created the Distributor Partnership Program (DPP).
The Distributor Partner Program is a valuable CenterPoint for Distributor Partners who need to maintain alignment and focus over the course of long and complicated network establishment and growth. If you can establish a CenterPoint, a common point of reference that everyone can easily grasp, you're much more likely to achieve your goals on time and on budget. It's also extremely useful for maintaining critical alignment between yourselves and multiple business channels and members of your enterprise.
The objective of the Distributor Partnership Program is to:
- Create clarity and clearly define expectations
- Grow market share and profits
- Create new business opportunities and further develop existing ones
- Improve communications
- Encourage alignment and distributor engagement
- Reward aligned partners
- Build relationships