This books business ideas became the catalyst for me and my executive team to cut through all of the noise and define what it is that we do, Why we do it,and, more importantly, why people should care? This business resource helped mold every piece of messaging from my companies. His TED talk is a great primer (here)
This book was the anchor of my EO/MIT Entrepreneurial masters program ultimately leading to us creating an easily communicable one page business development plan that we used to secure not just Bank investment, but ownership of our plans within our team at SeaShell Awnings, from the warehouse staff up to executive management. Plenty of business resources are available to support this program.
Used in conjunction with business ideas from The Rockefeller Habits, this book helped me both educate our entire company, and "gamify" the results. We did a "Survivor Island" theme that I split the team into tribes with specific goals, tests and KPI's. This book is all about finding out what are the numbers that drive your business, and how to share that information towards business development and growth
This book became the center-point of an entire conference that I put on for our Global distributors in Las Vegas during 2014. We supplied foreign language versions of this book to our customers and did a tour of Zappos facilities in Las Vegas. Along with a Cirque du Soleil performance, I used this book to convey to our customers that as Zappos business is not in Shoes, and that Cirque du Soleil is not in the circus business, that Solatube is not in the Daylighting business, but is in the customer experience business.
Malcolm's storytelling and insight is too great not to include on this list, also has a great TED talk (here) on consumer psychology and the art of Pasta Sauce. I used this book as a light read for our companies "Ed-Wed" employee education series to rave reviews.
This book quickly became the assessment that I used whenever a new hire came on. This assessment was used not necessarily to determine fit, even though it was helpful in that area, but was used for insight on how to most effectively leverage the new hires strengths, and communication / management styles to best accommodate our new team member.